Spam categories
Which spam categories the service recognizes
The spam check searches for traces of prohibited and gray-area topics in the domain's keywords, anchors and content. The dictionaries cover 18 languages, so spam in a language other than the site's main one is detected too.
- Pharma — pills, prescription drugs.
- Casino/Betting — gambling, bookmakers.
- Adult content — adult sites.
- Dating — dating sites, "mail-order brides".
- Loans — payday loans, financial pyramids.
- Drugs — illegal substances.
- Weapons — weapons, violence.
- Hacking — hacking, phishing, malware, carding.
- Fake documents — diplomas, passports, certificates.
- Crypto scam — bitcoin doubling, fake giveaways, scam airdrops.
- Counterfeit — brand replicas.
- Piracy — warez, illegal content.
- Medical scam — "miracle cures", fake medications.
- Generic spam — typical spam markers.
Two more categories — Spam marketing and Extremism — are reserved: there are no dictionaries for them yet, and they do not appear in the results.
PBNs, doorways and templated SEO networks are looked for by a separate check — link farms, topic rotation, thin content stuffed with links. Its result is shown as the PBN — the domain was part of a site network badge in the Analysis column and as the separate PBN signals check in the Detailed analysis block, but it is not part of the spam category list.
Where the categories are shown
Human-readable category labels are shown on the Structure tab of Domain history, where spam is broken down by year. In the Spam details block of the domain card and in the Spam score card on the Statistics tab, the same categories are shown as raw codes (gambling, adult, pharma…) — refer to the list above. Spam details has fewer groups: the final verdict works with consolidated groups.
In the Excel export
Spam takes up six columns; they appear if at least one domain has spam data: Score — the spam score from 0 to 100 (not to be confused with the neighbouring Score column, which holds the quality score from 1 to 10), Spam level (Clean / Low / Medium / High / Critical), Spam categories, Verdict (Clean / Suspicious / High risk / Spam), Spam years — the number of years with spam, not a list of them, and Top spam words — up to ten words.